Everyone takes a certain interest in being stylish when they dress up, and this is the thing that makes sure that fashion and all of the improvements that come with it are always relevant in the market. with this in mind, the fashion business is one that is growing in leaps and bounds in various parts of the world, and truth is told, Nigeria is not left out of this upward trend. We have been in a lot of fashion revolutions ourselves our local styles have been showcased internationally more than once in the past. For this reason, we bring to the fashion entrepreneurs in the house a guideline to starting up Ankara business – both home and abroad.
In this context, Ankara refers not to the capital of Turkey as you might be wondering, especially for the foreign readers who might be hearing about it for the first time. yet Ankara is the state capital of turkey but that's not what we refer to in this context.
So what is Ankara? Ankara is commonly called African print and synonymously known as African wax prints Holland wax and Dutch wax.
Ankara is a 100% cotton fabric with vibrant patterns, usually, a colorful cloth and is primarily and originally associated with Africans because of its tribal-like patterns and motifs. see image below:
It very much a versatile fabric and has a various useful application such as in the production of hats, Wears ( Traditional & Cooperate wears)blazers, shoes, and earrings the list goes on. Starting Ankara business from all indication is considered profitable and to help you start we have outlined the steps you're to take and they are as follows:
Read Also: 3 Reasons Nigerian and Most African Youths Are Always Broke==>[b]http://www.westentrepreneur.com/386/3-reasons-nigerian-and-most-african-youth-are-always-broke[/b]
[b]1. Choose a Niche[/b]
Gone are the days when our local fabrics were only good for the making of outfits and nothing else, and then it was easy to choose one niche only – being a tailor or seamstress or Ankara materials. Now, with the ever-emergent world of fashion, we have a number of uses for Ankara material, so much that they are employed in the making of shoes, bags, accessories and so on. For this reason, you are advised to choose a niche that you want to focus on. While it is not wrong to venture into everything, it would be nice to have something to be identified with first.
[b]2. Get Informed[/b]
There is this popular saying that those that fail to get informed end up being deformed, although not in the literal sense of the latter word. For you to go into the Ankara business, it is necessary that you acquire all the skills that you would need to successfully carry out the requirements of any niche that you have picked above. Gone are the days when it could take you up to two years to learn something as simple as tailoring and now, in just a space of few months, you are good to go. In essence get knowledge, make some research and learn more.
[b]3.Ankara - Start the business[/b]
You might be surprised that we just went from the first two points to asking you to start up your business. We have not made any error in numbering the points, and we mean that you should really start the business. Many make the mistake of waiting for a very long time before they start the business, and they blame thing such as not enough capital, not enough materials and tools etc.for that. The truth is that Ankara business is something that you can start with next to enough, and you should not wait for a big break. Start small and watch your fabrics brand grow before your very eyes.
[b]4. Get the word out[/b]
The best way to get your business to grow in any way is to advertise it and to do this one customer you are own, one customer, as well as a model. Make your nice Ankara materials and were them out with style, make sure you make them good, and you wear them good. Take a picture of it and put it on social media. Let people comment on your design and let them know that you are both the brains and hands behind it. in no time, you would have a lot more people wearing your designs and in a way, acting as indirect models for you. You have everything setup for you to win.