The craze for smoothie started way back in the early 1970's when the awareness for healthy food was in full swing. Restaurants and shops spring up in response to the demand from customers for natural r organic food and drinks.
Today, the awareness for healthy food and drinks have risen so high and blown beyond one's expectation. Consumers are now more conscious on what they eat or drink than ever before.
In Nigeria, people are not left out in the healthy food business. Smoothie shops have become both mainstream and upstream options for consumers who just want to take a sip of banana-carrot smoothie juice or berry-blast smoothie for breakfast, lunch with friends or a post work out snack or as a light dinner date with a special one.
Here are five steps guide to starting your own smoothie shop.
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[b]STEP ONE [/b]
Create a attractive menu. There is so much variety of new smoothie mixtures/combinations to try out, all you need to do is select a couple basic smoothie formulas and come up with different smoothie theme/names for your menu. You have the protein smoothie recipes, antioxidants smoothies and other variations to choose from. And note that, most customers love to munch on small chops and other light snacks while they sip on their smoothie drinks, so ensure to include light snacks/meals as part of your menu items.
[b]STEP TWO [/b]
Evaluate the smoothie market. You need to carry out a market survey in order to evaluate potential smoothie markets in your city or the area where you plan on opening your smoothie shop. Potential smoothie markets may include, commuters(walk-in customers), workers on lunch break, health-consious individuals, customers who love to try a new smoothie flavour and residents on lunch date.
Once you figure out your target markets, come up with a variety of smoothie offerings that will attract these target customers.
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[b]STEP THREE [/b]
Location. Depending on your budget that's how you will know where to site your smoothie shop. If you are starting small, consider getting a cart in a strategic place in town or rent a small space in a shopping mall. But if you have the funds and want to start big, then you need to find a storefront in a nice and busy area and rent. Ensure that the area have enough foot traffic so that customers/residents can walk in at any time of the day and get a cup of your juicy smoothie.
[b]STEP FOUR [/b]
Obtain a business license. As you open your smoothie shop business, you need to consider getting a business license under food related category. So visit your city or country state corporate affairs commission office and obtain that license. It will also be a good opportunity for you to obtain a tax identification number, commercial banking account and possibly a liability insurance policy.
[b]STEP FIVE [/b]
Market your smoothie shop. First start by planning a opening ceremony, well, more like a awareness campaign of smoothie fest to let people/customers know about your new smoothie shop. Invite customers to come try out samples of your different smoothie flavours and possibly some light snacks to go with the smoothie drinks.
Print colourful flyers, stating all your offerings and any other side attractions and distribute to target customers in fitness centres, shopping mall, offices within and outside your smoothie shop area, and other health store establishments.
Finally, advertise your smoothie shop on social media sites like Facebook, Twitter, Instagram, Pininterest, Goggle + etc.