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Pig Farming: Success Story Of Anna Phosa - Successful Entrepreneur - West Entrepreneur Forum

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Pig Farming: Success Story Of Anna Phosa by ikoiikenna: 10:28pm On 5 May

Studies show that pork (pig meat) is the most widely consumed meat in the world, followed by poultry and beef. The value of trade in pig products around the world runs into billions of dollars every year and Africa enjoys less than 5 percent of this action. Although pig farming hasn’t really picked up in Africa like other parts of the world, a few entrepreneurs are already exploring the benefits of this enterprise.

Anna Phosa is one of Africa’s well-known pig farmers. Anna Phosa was an ordinary entrepreneur who made a livelihood from her small vegetable farming business in Soweto, South Africa before she was introduced to pig farming by a close friend and instantly developed a liking for the venture.

In 2004, Anna invested 1,000 Rand (about $100) to buy four pigs which she used to start up her own small pig farm. A little less than four years later (in 2008) Anna was contracted by Pick ‘n Pay, the South African supermarket and retail giant to supply its stores with 10 pigs per week. This rapidly grew to 20 pigs per week shortly after.

In 2010, Anna signed a breathtaking contract with Pick ‘n Pay to supply 100 pigs over the next five years under a 25 million Rand deal (nearly 2.5 million US Dollars!)

With a contract in hand, Anna received funding from ABSA Bank and USAID to buy a 350-hectare farm property. From just four pigs, her new farm now holds nearly 4,000 pigs at a time and supplies roughly 100 to 120 pigs a week to retailers in South Africa and currently employs about 20 staff


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