are a new breed of entrepreneurs combining their love of farming and
agriculture with business. A successful agripreneur is one who has the
ability to think outside the box, recognizing opportunities which others
could not see. Here are some Start up lesson for every agripreneurs:
If you are a “Jack of all trades”
you will find it difficult being a master in one business. You need to
concentrate on building and promoting a business. Do not start
agri-business because you heard it bring high returns, venture into a
business you love and have background information on, study the business
carefully, build an energy around the business, acquire more skill on
the business, apply your own ideas, bring in experts that will help you
grow the business.
Procrastination is the killer of dreams. Do not expect to have enough money or investors before you can start that new business.
You can start very little, what matters is your dream for the business.
You can only stop growing when you stop dreaming higher. Do not be
satisfied with where you are per time, always aim for the top while you
gradually take the steps.
Every business is set up not for the owner but for the people.
Whichever area of agriculture you plan to venture into, have your
intending customer’s interest at the back of your mind. If your
service/product is good, you will have not only return customers but
referral customers too. Your satisfied customers will be part of your
media team. If possible, when starting that business, conduct a survey
on what the people want.
You must do what is required to acquire what is desired. Do not rush
success. It takes the demands of discipline and diligent to be
successful. Take your success journey one at a time, be focused on your
defined goal and be determined to attain your goal and you will
definitely get there.
If you cannot market your agriproducts, you are not going to succeed
as an agripreneur. As a matter of fact, I think marketing should be one
of the basic concepts an agripreneur must learn how to do. There are
different forms of marketing, so depending on the service you are
rendering or product you are selling, you can choose the best that suits
your business and brings higher returns.
should keep assessing different market strategies until he finds the
most effective. He should also seek the service of a good marketing
manager to help promote his business.
To be successful in agri business, you must be well-informed of the
latest trends. Always do research on how the business is being done by
your competitors. In agriculture today, most agripreneurs have developed
easier ways of doing business with maximum profit assured. They spend
lesser time and still get better profit.
Don’t be afraid to fail
Life is too short to let fear make the decisions for you. It is not
easy to overcome the fear of failure but once you build up the
confidence to not let fear hold you back you will achieve more success.
So if you must be successful, be ready to face failure. Many successful
agripreneurs failed countless times before they succeeded, let your
passion for agriculture see you through.
If you don’t believe in yourself, you cannot succeed in your
agribusiness exploit. You cannot sell/promote what you don’t believe in.
No matter what you are facing, always brace up to the challenge. Be
proud of yourself and the small success you achieved and you will be a
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